We celebrate the passions, experiences and ideas that make you unique; because they're the foundation of everything you'll create.
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From businesses and brands to products, fashion, music, films, community projects and cultural movements, Squad Goals helps athletes turn who they are into something they own.
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Sport celebrates what you do....We celebrate who you are.
WHERE IDENTITY BECOMES OWNERSHIP.
We believe identity shouldn't begin when sport ends. It should be developed throughout an athlete's journey. That's why we combine AI-enabled insights with human guidance to help athletes understand who they are, discover what lights them up and turn that understanding into pathways of creation, innovation and ownership.
OUR ATHLETES
LATEST NEWS & STORIES
BREAKING: SQUAD GOALS NAMES AS OFFICIAL UK PARTNER OF PROSPORTPLEX • NEW PARTNERSHIP ANNOUNCEMENT: EDGE FUTURES • NEW SQUAD GOALS SIGNING: DAN ATKINS
ANNOUNCEMENT
Squad Goals Named Official UK Partner of ProSportPlex
The official UK partnership launches with Manchester City and England international Rico Lewis headlining a unique football experience on 12 July.
ANNOUCEMENT
Squad Goals to partner with Edge Futures
Squad Goals is proud to partner with Edge Futures, a platform using sport, learning science and technology to create clearer pathways from football into education, employment and opportunity. Together, we believe every young person deserves a future beyond the game.
new signing
Squad Goals signs DANIEL ATKINS x MAHŌ
Proud to partner with Daniel Atkins and MAHŌ to bring the recovery product he wished he'd had as an athlete to more people. Together, we're shaping the brand, products and growth strategy for the next chapter.